{"id":442,"date":"2020-06-12T17:27:47","date_gmt":"2020-06-12T17:27:47","guid":{"rendered":"http:\/\/localhost\/Jones%20Jewellery%20Works\/?page_id=442"},"modified":"2026-04-17T20:01:58","modified_gmt":"2026-04-17T20:01:58","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap fullsize' style=' '  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='3024'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3024 avia-img-lazy-loading-not-3024\"  src=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-28-at-17.40.01_09fbd6f51gg-1500x430.jpg\" width=\"1500\" height=\"430\" title='Jones Jewellery Works' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-442'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:10px; font-size:60px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >About us<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<div  style=' margin-top:30px; margin-bottom:30px;'  class='hr hr-custom hr-center hr-icon-yes   avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:50px; border-color:#9b9b9b; max-width:45%;' ><span class='hr-inner-style'><\/span><\/span><span class='av-seperator-icon' style='color:#9b9b9b;' aria-hidden='true' data-av_icon='\ue837' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner  inner-border-av-border-thin' style=' width:50px; border-color:#9b9b9b; max-width:45%;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">Founded in 2015 by Candice Selipas, Jones Jewellery Works is a house shaped by a lineage of artistry, where a deep reverence for diamonds and the time-honoured craft of fine jewellery design first took root. With over a decade of experience within the diamond and jewellery wholesale industry, Candice established the brand as an expression of her discerning standards \u2014 guided by heritage, refinement, and enduring elegance.<\/p>\n<p style=\"text-align: center;\">At Jones Jewellery Works, we are committed to upholding the highest standards of craftsmanship and integrity. Our philosophy is founded upon precision, discretion, and a deeply personal approach to service. We take great pride in fostering lasting relationships with our clientele, offering an experience defined by trust, distinction, and quiet sophistication.<\/p>\n<p style=\"text-align: center;\">Our collection is carefully curated, featuring engagement rings, wedding bands, and bespoke fine jewellery, alongside earrings, pendants, bracelets, and necklaces. We also offer comprehensive insurance replacements, as well as finely crafted 925 sterling silver pieces \u2014 each creation considered and tailored to reflect the individual character of its wearer.<\/p>\n<p style=\"text-align: center;\">In our pursuit of excellence, we source only the finest diamonds, graded by the internationally respected GIA and EGL South Africa. Each piece is accompanied by a detailed valuation certificate for insurance purposes, while our craftsmanship is recognised by The Jewellery Council of South Africa.<\/p>\n<p style=\"text-align: center;\">Our bespoke creations are brought to life through advanced 3D design, where traditional artistry meets modern precision. With meticulous attention to detail, each piece is crafted to the highest standard. From the initial consultation through to completion, we provide measured guidance and expert counsel, ensuring a seamless and considered journey through the world of fine jewellery.<\/p>\n<\/div><\/section>\n<div  style=' margin-top:30px; margin-bottom:30px;'  class='hr hr-custom hr-center hr-icon-yes   avia-builder-el-4  el_after_av_textblock  el_before_av_one_fourth '><span class='hr-inner  inner-border-av-border-thin' style=' width:50px; border-color:#9b9b9b; max-width:45%;' ><span class='hr-inner-style'><\/span><\/span><span class='av-seperator-icon' style='color:#9b9b9b;' aria-hidden='true' data-av_icon='\ue837' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner  inner-border-av-border-thin' style=' width:50px; border-color:#9b9b9b; max-width:45%;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-5  el_after_av_hr  el_before_av_one_fourth  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-6  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-1215 avia-img-lazy-loading-not-1215 avia_image' src=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-300x293.jpg\" alt='' title='Jones Jewellery Works' height=\"293\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-300x293.jpg 300w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-768x751.jpg 768w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-1030x1007.jpg 1030w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-36x36.jpg 36w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-705x689.jpg 705w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess....-600x586.jpg 600w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/princess.....jpg 1242w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-8  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-1219 avia-img-lazy-loading-not-1219 avia_image' src=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5-300x280.jpg\" alt='' title='Jones Jewellery Works' height=\"280\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5-300x280.jpg 300w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5-768x716.jpg 768w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5-705x657.jpg 705w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5-600x559.jpg 600w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band5.jpg 985w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-10  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-1214 avia-img-lazy-loading-not-1214 avia_image' src=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-300x294.jpg\" alt='' title='Jones Jewellery Works' height=\"294\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-300x294.jpg 300w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-768x754.jpg 768w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-1030x1011.jpg 1030w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-36x36.jpg 36w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-705x692.jpg 705w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band-600x589.jpg 600w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band.jpg 1242w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_one_fourth  avia-builder-el-last  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-12  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-1218 avia-img-lazy-loading-not-1218 avia_image' src=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-300x300.jpg\" alt='' title='Jones Jewellery Works' height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-300x300.jpg 300w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-80x80.jpg 80w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-768x768.jpg 768w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-1030x1030.jpg 1030w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-36x36.jpg 36w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-180x180.jpg 180w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-705x705.jpg 705w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-100x100.jpg 100w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4-600x600.jpg 600w, https:\/\/www.jonesjewelleryworks.co.za\/wp-content\/uploads\/2020\/07\/diamond-band4.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-442","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/pages\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":32,"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/pages\/442\/revisions"}],"predecessor-version":[{"id":3684,"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/pages\/442\/revisions\/3684"}],"wp:attachment":[{"href":"https:\/\/www.jonesjewelleryworks.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}